Public relations, like advertising, is an established practice that entails much more than just inviting media to an event. Our founder, Pete Wong, has worked on the receiving end as editor and has seen far too many press invites fall by the wayside during his days. He laments the fact that most PR agencies are not articulate enough to write an engaging press release that piques the media's interest enough to act on the invitation. During his formative years as a copywriter with Ogilvy & Mather, Pete has honed his craft writing numerous direct mails for clients like American Express and BMW.
With the advent of the internet and social media, more than ever, you need a company that is in touch with technology and its many communication tools.
PR services provided by AM include:
- developing a public relations plan for your company
- crafting and disseminating press releases to the right media
- organising press events
- entertaining visiting media
- establishing and maintaining company presence on social media (eg Facebook, Youtube, etc)
Oct 6, 2010: Awarna Media assisted client UOA Group, a property developer, in organising a Media Night with a successful turnout:
